
Prepared exclusively for Ashok Shah
Your Personalized
Strategic Selling Plan
We will review your selling strategy, launch timing, and numbers together in detail, ensuring you have complete clarity and market leverage so you can make a confident, well-informed decision.
Your Questions, Answered
“How will we determine the true market value for my Kirkland property without risking sitting on the market?”
Accurate pricing requires analyzing current comparable sales and active competing listings in Kirkland's luxury segment. We evaluate recently sold homes matching your 2018 Northwestern Modern craftsmanship and calibrate our pricing to command serious buyer interest rather than letting a high listing stagnate.
“What will my estimated net proceeds look like when we cash out?”
Accurate estimated proceeds require reviewing your verified selling costs, Washington State excise tax brackets, and your specific mortgage payoff information. We will calculate clear net proceed scenarios together so you see exactly what you will take away to California.
“I’m skeptical of agents who make big promises—can we evaluate First Look buyer interest before any standard listing?”
Yes. First Look is an exclusive option we evaluate together. Through Realogics Sotheby’s International Realty’s curated private database, we can discreetly introduce qualified high-net-worth buyers and matching broker networks to evaluate demand on your terms without broad public market exposure.
“Since the home is vacant while I’m in California, how is the property protected and presented?”
Every step is handled seamlessly in Washington with white-glove oversight. From complimentary professional cleaning and staging consultation to secure access coordination, your home is kept pristine and ready for high-caliber private showings while you remain in California.
Your Plan Is Being Prepared
We’re preparing your property-specific market analysis, comparable sales and recommended selling strategy for our appointment.
Realogics Sotheby’s International Realty

Confidential Advisory
STRATEGIC SELLING PLAN
Ashok Shah
11217 110th Ave NE, Kirkland, WA 98033

Property Focus
3,915 SQFT · Northwestern Modern Luxury · Kirkland, WA
See Your Home Through a Marketing Lens
Highlight the features that make your home stand out.
Showcase the rare combination of 2018 modern construction, open-concept white oak flooring, chef's waterfall island, and the spacious 0.25-acre natural lot in South Juanita Kirkland.
Help buyers picture the lifestyle your home offers.
Frame the expansive sliders opening to heated covered outdoor dining and private landscaped grounds as Kirkland’s ultimate year-round indoor-outdoor entertaining retreat.
Coordinate presentation, positioning and promotion for a purposeful launch.
Combine immaculate staging, targeted first look exposure to verified buyers, and strategic pricing to create urgency without market exposure fatigue.
The Five-Step Listing Process
Clean & Stage
Complimentary cleaning and professional staging.
Epic Photography with Aerial
Professional imagery that showcases the home and setting.
Lifestyle Video
A compelling story that helps buyers connect with the property.
Strategic Listing Launch
A coordinated introduction to brokers, lenders and buyers.
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036
“We don’t just list it, we launch it!”



Celeste Zarling
Sotheby’s International Realty
Experience Matters. Strategy Matters More.
Achieving an exceptional outcome requires more than just placing a sign on the lawn. It demands thoughtful preparation, strong presentation, and clear guidance backed by the global prestige and reach of Sotheby's International Realty.
- Lifestyle & Real Estate Advisor
- Realogics Sotheby’s International Realty
- CLHMS · Guild Elite
- American Dream TV Host
What We’ll Review Together
- 01.
Current market position and pricing strategy.
- 02.
Recommended preparation and launch timing.
- 03.
Estimated selling costs and net proceeds.
- 04.
Selling versus continuing to rent.
- 05.
Next steps that fit your goals.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”
Market Analysis & Net Sheet
Review your property-specific comparative market analysis, then explore an interactive estimate of your net proceeds. Adjust the figures to see how pricing, selling costs, and your mortgage payoff shape what you take away.
Your Property-Specific CMA
A prepared market analysis of recent comparable sales and competing listings for 11217 110th Ave NE, Kirkland, WA 98033.
Interactive Net Sheet Calculator
Estimated Net Proceeds
- Sale Price
- $2,850,000
- Commission (5%)
- − $142,500
- WA Excise Tax (est.)
- − $55,425
- Closing & Escrow Fees
- − $2,500
- Mortgage Payoff
- − $0
- Net to You
- $2,649,575
Illustrative estimate only, not a guarantee of proceeds. Excise tax uses approximate Washington State tiered rates; final costs depend on verified selling costs, exact payoff, and negotiated terms. We will confirm precise figures together.
Let’s Talk About Your Next Move.
Connect directly with Celeste to explore your custom strategy and review buyer interest.
Call Celeste